Free juice: Muscadines getting some new respect

Published 3:36 pm Tuesday, August 8, 2023

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ADVANCE – The North Carolina State Fruit – the muscadine grape – is getting some attention thanks in part to the NC Farm Act, recently passed by the General Assembly.

And what better way to celebrate than with a case of the bottled fruit juice? More on that later.

As part of the act, students across the state will soon have the opportunity to choose muscadine juice as part of their school meals. Local business, Mighty Muscadine, has  the opportunity to help supply some of that juice to students who want a new beverage option.

“Our muscadine juice is 100 percent juice so anyone who chooses to drink Mighty Muscadine will be getting the full benefits that the fruit offers,” said founder of Mighty Muscadine, Jerry Smith.

“We pride ourselves on a juice that is never made from concentrate and bottled from freshly pressed muscadines. Naturally sweet and healthy due to naturally-occurring antioxidants, we are excited to see the action taken by the state of North Carolina to include muscadine juice on the menu of offerings in prek-12th grade, as well as colleges and universities across the state to support healthy school nutrition programs.”

In an effort to celebrate and introduce the community to muscadine juice, Mighty Muscadine is offering a free juice giveaway on Saturday, Aug. 12 at its facility on 3134 Cornatzer Road in Advance.

It will be a drive-thru event where participants can receive one free case of Mighty Muscadine juice between 8 a.m. and noon (each case includes 24, 10 ounce bottles).

“Our staff is looking forward to hosting this event and we are making it convenient for anyone who wants to take advantage of the free muscadine juice giveaway,” Smith said. “People won’t need to exit their vehicles as we will have people available to load directly into your car.”

Mighty Muscadine has plans to host additional events in the future and encourages those interested to sign up to receive information by visiting

The free muscadine juice giveaway will be at Le Bleu Corp. Juice will be available while supplies last and free cases are only available during this event on Aug, 12. There will be a limit of one free case per vehicle.