Yadtel Telecom is removing all adult oriented pay-per-view channels from its TV lineup beginning Sept. 1.

The move is the result of the company’s desire to offer family-friendly programming without the unwelcomed surprises for young eyes.

“I am proud of our decision,” offered Yadtel CEO, Mitzie Branon. “I think it is one of the best ways to let the community and our customers know we are truly dedicated to being family friendly.”

Yadtel began offering adult-themed channels in 2008 when they launched the current IPTV service. According to Yadtel Contract Administrator, Terri Maurer, the telecom’s content provider initially required an all-or-nothing agreement that included adult channels. However, Maurer recently petitioned them asking that Yadtel be allowed to remove the adult programming from their lineup.

“They agreed,” Maurer said. “And even though our revenue percentage from those channels was significant, less than 1% of our customers ordered adult pay-per-view. Therefore, we decided it was more important to represent the majority of our customer base and offer a more wholesome entertainment package.”